Creating Your First Set of Ads

You created your account, waited, and were approved. Now AdSense is active. Now you can fill that blank space on your Web site with money-generating ads. But first you have to set up your ads. Log in to your new AdSense account by using the username and password that you set up during the registration process. The page that appears at login is the Reports tab (AdSense always opens to this), which features a quick overview of your earnings and the reports that are available for AdSense. Because you don’t have any data to be reported yet, you’ll have a big, fat zero on that page, much like the one shown in Figure 2-6. If you want to change that big fat zero into something a bit more lucrative, you need to set up a few ad blocks. Here’s how:
1. If you haven’t already done so, log in to your AdSense account.
2. Click the AdSense Setup tab, immediately to the right of the Reports tab.

Figure 2-6:

Figure 2-7
3. On this page, select the type of ad block you want to set up. For this example, go ahead and select AdSense for Content. The other options are covered in later chapters. The page that appears is the first step in the Ad Wizard, which walks you through setting up your ad. If you prefer a single-page form instead of using the wizard, click the wizard’s Single Page link. The information you’re asked to enter is the same, but on the single-page form, you just scroll down the page instead of clicking a Continue button.
4. Choose your ad type and click Continue.
Your choices here are
• Ad Units: A graphical text box (as shown in Figure 2-8) inside of which linked ads are displayed.
• Link Units: A set of linked keywords (as shown in Figure 2-9) that lead to advertisers’ pages.
Just to keep it simple for now, select Ad Unit.
5. In the new page that appears, choose the size of ad you want to have appear on your Web site. Google offers a variety of different shapes, sizes, and types of ad formats. The format that works best for you depends on the space you have available, the content of your Web site, and the design of the page on which the ad appears. For now, select 234 x 60 Half Banner from the Format drop-down menu.
6. On the same page, choose a color scheme for your ad. Google has several pre-made color schemes available in the drop-down list to the right, or you have the option to specify border, title, background, text, and URL colors by hexadecimal number. This is useful if you know the exact hexadecimal numbers of your Web page design and want to match them. For your purposes, select Seaside from the drop-down list.
7. Still on the same page, choose Slightly Rounded Corners from the Corner Styles drop-down list. The other options available here are Squared Corners or Very Rounded Corners. Visually, each has a different appeal to people in different situations and on different Web sites.
8. For the last option on the page, choose Show Public Service Ads from the drop-down list and click Continue. What’s this about public service ads? Well, Google shows public service ads when your site is so new that it can’t be properly populated with paid ads and when your site content doesn’t match ad content. You can choose to have these ads displayed, to have ads from another service displayed, or to have a solid color displayed as a placeholder if either of these situations applies.
9. In the new page that appears, click Continue. This page of the wizard gives you the option to assign the ad to a channel, but you have not yet set up channels.
10. In the new (and final) page that appears, enter a name for your ad unit in the appropriate field and then click the Save and Get Code button. When the page appears, a default name is already filled into the Name text box. I recommend renaming the ad unit something useful, but if you want to leave the default name, that’s fine. The page shown in Figure 2-10 appears with the code for your ad unit.
11. Copy the code provided by AdSense and paste it into the HTML code of your Web site. How you access your HTML code depends on how you got your code in the first place. If you’re using an HTML Editor/Web Page Creation program to design your Web site, you may need to dig around the menus to find out how to get the raw HTML code on-screen. If you’re writing your code from scratch, though, all you need to do is pull up the Web site code and paste the ad code into the spot on which you want AdSense ads to appear. Creating the ad for your Web site is an easy process. Getting it to appear on the right spot on your Web site might be a little bit like landing a jumbo jet in the median of the New Jersey Turnpike. It’ll take a little practice, and in the beginning, it could get a little hairy.

Figure 2-10:

How to Earn money using Adsense

The best way of earn money from internet is Google Adsense. For this you must need an own website. Your website has rich content or information or data and a lot of visitors. (To create a website contact: 01913979294) Now you make an account in Google Adsense. To create an account following our Setting Up for AdSense post. Then you collect Adsense Advertise code from your Adsense Account and copy-paste in your website. If visitors are see this add willingly then you get dollar and when your account full of 100 dollar then you can withdraw this money by check. This check will come to your home address.

Setting Up for AdSense

If you have a Google account that you want to use when you set up your AdSense ccount, here are the steps for setting up the account: 1. Point your browser to the AdSense Web site at www.adsense.com.2. Click the Sign Up Now button










Figure 2-1:
3. Fill in the requested information on the form that appears (shown in Figure 2-2) and then click the Submit Information button. The information you’ll be requested to enter includes
• Your Web site URL: Google will check the site to ensure it’s appropriate for ads to be displayed.
• Your Web site language: To ensure that AdSense is available to your site visitors and that any ads placed are properly targeted to the main language of your site.
• Type of account: Use this drop-down menu to select whether you’re creating a personal account or a business account. (If the account is for you, it’s personal, and if you plan to use it as part of a business that you own, it’s a business account.)
• Country or territory: You do know where you live, don’t you?
• The payee name: This is the name under which you want your payments issued. If you’re creating a personal account, it should be your personal name. If you’re creating a business account, it’s best to use the business name, but you can also use your personal
name if you prefer. Payments are made electronically or by check, but you set that information up after you’ve created your AdSense account, so for now all you need to know is to whom and where payments should be sent.
• Address and telephone number: Use the address where you would like to have your payments sent, and be sure to include a working telephone number in case the good people at AdSense need to contact you concerning payments. You also need to select the I Agree that I Can Receive Checks Made Out to the Payee Name I Have Listed Above check box. This just ensures that you’re aware that the name you have selected in the Payee Name portion of the form is the name your checks will be made out to.
• Email preferences: If you want to receive the AdSense newsletterand surveys about AdSense, place a check mark in the In Addition, Send Me Periodic Newsletters with Tips and Best Practices and Occasional Surveys To Help Google Improve AdSense check box.
• Who referred you: Use the drop-down menu provided to tell Google how you heard about AdSense. This information is likely used to help them effectively market the AdSense service.
• Agree to AdSense program policies: The last part of the form is where you register your agreement or disagreement with the AdSense program policies. Be sure to read these policies completely (a link to them is provided on the form). If you don’t agree to the program’s policies, you will not be approved for an AdSense account. Two of the four check boxes on this list are the most important points in the program policies. The third check box is your agreement (if you agree) and the fourth check box is just confirmation
that you don’t already have an AdSense account. (You’re only allowed to have one, so don’t try registering another because it will be refused.) All four of these check boxes must be selected. Don’t blow off the Policies section. You need to read the policies and
make sure you understand them because Google strictly requires that publishers (AdSense users) adhere to these policies. Slip up, and Google will strip your AdSense capabilities so fast you’ll wonder if there’s some capability-stripping super power out there that you’ve never heard of.
4. In the new page that appears, confirm your payment information, and then choose either the I Have an Email Address and Password (Google Account) option or the I Do Not Use These Other Services option. If you select the first option, you can jump right to the next section. If you select the second option, a new form appears, as shown in Figure 2-3.
5a. If you select the second option, choose a new e-mail address for the account, designate and confirm a password for the account, and then enter the verification word. When you’re finished, click Continue. A Gmail account will be created for you, using the e-mail address you select.

Figure 2-2:
5b. If you choose the I Have an Email Address and Password (Google Account) option, then you have to choose one of the other two options on the page: I’d Like to Use My Existing Google Account for AdSense or I’d Like to Choose a New Login Name and Password Just for AdSense. If you choose to use your existing Google account for AdSense, a form like the one shown in Figure 2-4 appears. Enter your active e-mail address and password and click Continue.

Figure 2-3:
The other option you have is to set up a new login name and password just for AdSense. If you select that option, a form like the one shown in Figure 2-5 appears. Create a new e-mail address for your username, add a password (and confirm it), and then enter the verification word and click Continue.
6. Wait. First you have to wait for an e-mail confirmation from AdSense. That should arrive in your e-mail Inbox within a matter of minutes. After you’ve confirmed your e-mail address, you have to wait a little longer for approval of your account. But don’t wait too long. Google should only take a few days to approve or deny your application for an
AdSense account.

Figure 2-4:
One question you may have is whether you really need a Gmail address to complete the AdSense application. The answer is no. I can sing the praises of Gmail — Google’s Web mail program. I’ve had an account since the program was in beta testing, and it’s the best Web-based e-mail program you’ll find. But it’s not necessary to have one. Any e-mail address will suffice. Just be sure it’s an e-mail address that you have access to because that’s where Google sends your communications from AdSense, and you must be able to access those communications to verify your account.

Figure 2-5:

Understanding AdSense

AdSense is an advertising program that anyone who publishes a Web site can use to generate income for their Web site. But there’s one small condition — Google must approve your site before ads are shown on your site. A longer explanation is that AdSense is an ad-placement program that utilizes Google’s proprietary search capabilities to determine the best placement for ads that are purchased through the Google AdWords program. AdSense is contextual advertising, or ads that appear in the context of surrounding content. What this means for you is that AdSense ads are related to the content of the pages on which those ads appear. It sounds complicated, I know. And really it can be very complicated, but the bottom line is that with AdSense, you can place ads on your Web site that are targeted to the content of your site. So, if your site is about Chinese Crested dogs, ads for Web-based human resources applications don’t show on your site.