Rentacoder is another relaiable freelancing site in online freelancing marketplace. Here about 2500 jobs are available every day. Here you can any types of jobs what you want. If you are expert any site you can get job easily here. So join rentacoder and get a suitable job what you expert. Best of luck.
Sign up
1) Go to www.rentacoder.com and click login.
2) After coming new page click “create free account”
3) Enter your email address and image text and click “ok”
4) Now you go to your mail account and copy the temporary password
5) Paste the temporary password in the Temporary password text box and press “Ok”
6) This page you provide your permanent password and click “Ok”
Now you complete the first stape of registration in rentacoder.
7) Now again go to the www.rentacoder.com and click “How does it work for coders?”
8) Now click the “Registration as a “coder for free”.
9) This page you fill all the criteria correctly and after fill up click the next.
Now you complete the 2nd step of registration in rentacoder and you are staying the Payment option page. It is the third step for rentacoder registration. Here you choose your payment option and your expertise. And complete your registration in rentacoder.com. Thank you.
Saturday, October 3, 2009
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The main challenge in hiring remote contractors is that it is hard to create trust and accountability because, unlike working with someone in your office, you are communicating with someone you'll never meet. Why oDesk? Because only oDesk turns the "weaknesses" of remote work into strengths. oDesk brings hundreds of thousands of experts from around the world to your desk, with verified work history and feedback, giving you more insight into the job candidate than a standard resume and in-person interview. Our work diary gives you full visibility into how hard, and how well, your team is working, beyond what you'd get from having them in your own office. Our payment system is simple and headache-free.
oDesk lets both businesses and professionals overcome the challenges of distance to build online teams, integrated with in-house staff, that reward both employers and contractors:
• We guarantee work to employers — every hour billed is an hour worked.
• We guarantee payment to providers — every hour worked is an hour paid.
oDesk is the first and only service to guarantee that an hour billed is an hour worked and that an hour worked is an hour paid. Hourly work done using the oDesk Team collaborative software lets us take a lot of the uncertainty out of remote work. To learn more about the oDesk Guarantee, click here. And please read the oDesk Manifesto to see how we define the rights of online buyers and providers.
For freelance in oDesk visit www.odesk.com
oDesk lets both businesses and professionals overcome the challenges of distance to build online teams, integrated with in-house staff, that reward both employers and contractors:
• We guarantee work to employers — every hour billed is an hour worked.
• We guarantee payment to providers — every hour worked is an hour paid.
oDesk is the first and only service to guarantee that an hour billed is an hour worked and that an hour worked is an hour paid. Hourly work done using the oDesk Team collaborative software lets us take a lot of the uncertainty out of remote work. To learn more about the oDesk Guarantee, click here. And please read the oDesk Manifesto to see how we define the rights of online buyers and providers.
For freelance in oDesk visit www.odesk.com
Getafreelancer
Getafreelancer is a largest and reliable freelancing site in online marketplace. More than 500000 freelancers are working here and every day about 3000 work are added here. Here you find all type of jobs like data entry, logo design, article writing, animation, website design, software development etc. You can do any type of job here and earn a lot of money. Now join the getafreelancer and earn.
Sign up
1) Go to www.getafreelancer.com and click sign up
2) Fill the entire requirement and read the getafreelancer terms and conditions.
3) Go your mail account and click the activation link or copy this link and put it “Enter the code” box.
4) In this page you fill your mailing address, phone number, your expertise, your skill etc.
5) Then click sign up.
Now you are a freelancer in getafreelancer. At first you can bid the trail project to get job easily. Best of luck.
Sign up
1) Go to www.getafreelancer.com and click sign up
2) Fill the entire requirement and read the getafreelancer terms and conditions.
3) Go your mail account and click the activation link or copy this link and put it “Enter the code” box.
4) In this page you fill your mailing address, phone number, your expertise, your skill etc.
5) Then click sign up.
Now you are a freelancer in getafreelancer. At first you can bid the trail project to get job easily. Best of luck.
Understanding freelancing
Many people are working many sectors in all above the world. The majority of them are doing job in any office or institute. For the third world country like Bangladesh unemployed problem is a curse. For their online earning is a great opportunity to earn money.
Many of people are want to earn money by internet but they don’t know what is free lancing? You can earn by Google Adsense, blog, freelancing etc. Freelance is like as a virtual office. Here you have no boss. Here you are a boss and your workplace is your home. If you are a good free lancer you can earn money by bid a project and done this. In internet have many freelancing site and many freelancer working here. Now sit any freelancing site and bid project and get project and do this and earn a lot.
Many of people are want to earn money by internet but they don’t know what is free lancing? You can earn by Google Adsense, blog, freelancing etc. Freelance is like as a virtual office. Here you have no boss. Here you are a boss and your workplace is your home. If you are a good free lancer you can earn money by bid a project and done this. In internet have many freelancing site and many freelancer working here. Now sit any freelancing site and bid project and get project and do this and earn a lot.
Get Code
After Create a bdvertiser account, login as pblishers and choose template from “Choose template”. After choosing template then click “Get code” to collect code.
Then copy the code and paste your website.
Then copy the code and paste your website.
Create an account in Bidvertiser
1) Go to www.bidvertiser.com
2) Go to publishers and click “Join free”. Don’t click “Sign up” because you are not advertiser, if you are an advertise then click sign up and advertise your site by bidvertiser.
3) Fill the all requirement and click “Get activation code” and go to your mail inbox to get activation code.
4) Copy the activation code from your mail inbox and paste this code in the required text box.
5) Check all the checkbox and click “Continue”.
6) Type a title in title box like as (“Who are me?” or “I am great.” Etc)
7) Type your website URL.
8) If you domain by 3rd party server then check the “3rd party ad server”.
9) Choose your website language.
10) Select the main category and the sub category.
11) Finally click the “Finish”.
Your account fully created. Now you are a pblisher of Bidvertiser.
2) Go to publishers and click “Join free”. Don’t click “Sign up” because you are not advertiser, if you are an advertise then click sign up and advertise your site by bidvertiser.
3) Fill the all requirement and click “Get activation code” and go to your mail inbox to get activation code.
4) Copy the activation code from your mail inbox and paste this code in the required text box.
5) Check all the checkbox and click “Continue”.
6) Type a title in title box like as (“Who are me?” or “I am great.” Etc)
7) Type your website URL.
8) If you domain by 3rd party server then check the “3rd party ad server”.
9) Choose your website language.
10) Select the main category and the sub category.
11) Finally click the “Finish”.
Your account fully created. Now you are a pblisher of Bidvertiser.
Understanding Bidvertiser
BidVertiser is an internet advertising company offering site-targeted pay-per-click (PPC) text ads and image ads like as Google Adsense. The system provided by BidVertiser was claimed to give advertisers complete control of their ads by allowing them to place ads directly on website categories of their choice and pay only when the ads are being clicked. Bidvertiser is a good alternative contextual ad for beginners because it offers minimum payment as low as USD10 through PayPal or USD50 by check. The ads management systems are really nice and organized allowing old or unused ads to be deleted. Publishers also have the option to view every advertiser’s websites and image ads and decline any ads that are not suitable to or not in the interest of the publishers. With detailed report for each ad such as clicks, click-through rate, impressions, and earnings, publishers can monitor performance of every ad and make changes whenever they want to.
Contests
I briefly mention contests a little earlier in this chapter. I bring them up here because contests are a great way to bring traffic to your Web site. Everyone loves a good contest, especially when the prizes are neat.
Deciding what the prizes are for your contest is very important. Think of what appeals to people who would be interested in your site. I mention earlier in the chapter that if your site’s about music, giving away copies of War and Peace just won’t cut it because such a contest wouldn’t target the specific people that you want to see your site.
When you’re considering the prizes that you should give away, consider what type of prize would draw the kind of person that would be interested in your site. If the purpose of the contest is to draw visitors to your site, the wrong prizes won’t help you at all.
Devising the type of contest to have is the next step. What is it people need to do to get the prize? One thing that many Web site owners do is require that users register for a newsletter, and then the winner is drawn from those who signed up for the newsletter. Bloggers often run contests where visitors are required to leave a comment on the blog.
After you create your contest, all you have to do is get the word out. Announce the contest on your Web site, blog, and any mailing lists that you have. Tell your friends and ask them to tell their friends. If the contest’s good, word gets around quickly.
You’ll see a spike in the amount of traffic that you have to your site during the contest period, but if you conduct it right, an overall increase will remain after the contest is over. Take the time to design your contest to meet the specific goal of creating traffic (especially return traffic) to your site, and you’ll see the benefits of this strategy the first time you try it.
Deciding what the prizes are for your contest is very important. Think of what appeals to people who would be interested in your site. I mention earlier in the chapter that if your site’s about music, giving away copies of War and Peace just won’t cut it because such a contest wouldn’t target the specific people that you want to see your site.
When you’re considering the prizes that you should give away, consider what type of prize would draw the kind of person that would be interested in your site. If the purpose of the contest is to draw visitors to your site, the wrong prizes won’t help you at all.
Devising the type of contest to have is the next step. What is it people need to do to get the prize? One thing that many Web site owners do is require that users register for a newsletter, and then the winner is drawn from those who signed up for the newsletter. Bloggers often run contests where visitors are required to leave a comment on the blog.
After you create your contest, all you have to do is get the word out. Announce the contest on your Web site, blog, and any mailing lists that you have. Tell your friends and ask them to tell their friends. If the contest’s good, word gets around quickly.
You’ll see a spike in the amount of traffic that you have to your site during the contest period, but if you conduct it right, an overall increase will remain after the contest is over. Take the time to design your contest to meet the specific goal of creating traffic (especially return traffic) to your site, and you’ll see the benefits of this strategy the first time you try it.
Referral Programs
Referral programs have a couple different sides. One side of a referral program is the side on which you make money. That’s for putting referral buttons on your Web site.
What if you flip that around and create your own referral program where you pay visitors to share your site with others? You can do that — and should — if you really want to build a sizable flow of traffic to your site.
Creating a referral program isn’t too difficult. The first thing you need to do is determine what you can afford to invest in the program. Typically, those who refer your site are paid anywhere from about a penny-a-click to as much as $5 per click or more. Some referral programs promise a flat fee for any referral that results in a purchase.
Your budget is the determining factor here, but remember this: The more you pay, the ore likely others will want to refer your site to their site visitors. They’re sending traffic away from their site to yours, so you must make it worth the referrers’ efforts.
Remember that for a referral program to be effective, it should also be simple. If you’re telling people you’ll only pay them a referral fee if they send someone to your site who then makes two purchases over a 60-day period, unless your site is truly amazing or the products that you offer are completely unique, not too many people will refer their visitors to you. It’s just too hard for them to earn a reward for that referral.
A referral program also has to make it easy for referrers to be connected to the people that they refer. A simple form that includes a Referred By box is okay, but it’s only as effective as the memory of the person filling out the form. A link that connects referrers to your referral program so that you can track who they refer is much more effective for the people who are spreading your name around.
Setting up an easy-to-use referral program might be more difficult on your end, but it’s worth the investment. The less work that someone has to do to refer people to you and collect a reward for that referral, the more likely he’ll use your referral program.
Amazon.com has a referral program that’s an excellent example of what really works. They provide all the tools that users need to refer others to Amazon products. All the user has to do is plug a piece of code into her blog or Web site. Amazon and the visitors clicking through the referrals do the rest of the work.
What if you flip that around and create your own referral program where you pay visitors to share your site with others? You can do that — and should — if you really want to build a sizable flow of traffic to your site.
Creating a referral program isn’t too difficult. The first thing you need to do is determine what you can afford to invest in the program. Typically, those who refer your site are paid anywhere from about a penny-a-click to as much as $5 per click or more. Some referral programs promise a flat fee for any referral that results in a purchase.
Your budget is the determining factor here, but remember this: The more you pay, the ore likely others will want to refer your site to their site visitors. They’re sending traffic away from their site to yours, so you must make it worth the referrers’ efforts.
Remember that for a referral program to be effective, it should also be simple. If you’re telling people you’ll only pay them a referral fee if they send someone to your site who then makes two purchases over a 60-day period, unless your site is truly amazing or the products that you offer are completely unique, not too many people will refer their visitors to you. It’s just too hard for them to earn a reward for that referral.
A referral program also has to make it easy for referrers to be connected to the people that they refer. A simple form that includes a Referred By box is okay, but it’s only as effective as the memory of the person filling out the form. A link that connects referrers to your referral program so that you can track who they refer is much more effective for the people who are spreading your name around.
Setting up an easy-to-use referral program might be more difficult on your end, but it’s worth the investment. The less work that someone has to do to refer people to you and collect a reward for that referral, the more likely he’ll use your referral program.
Amazon.com has a referral program that’s an excellent example of what really works. They provide all the tools that users need to refer others to Amazon products. All the user has to do is plug a piece of code into her blog or Web site. Amazon and the visitors clicking through the referrals do the rest of the work.
Links and Linking Strategies
You wouldn’t think that the links on your site would make too much difference to the traffic on your site, but they do. The Web is an interconnected group of pages. The connection from one page to another comes in the form of a link. So, both on your site and from others’ sites, links are an essential part of drawing people in.
One of the easiest ways to begin building a linking strategy is to contact the owners of Web sites that you like and ask them for a reciprocal link. Reciprocal links are when you put a link to that site on your page in exchange for a link back to your Web site. Reciprocal linking strategies are very common on the Web.
Another way to get people to link to you is to offer something completely unique on your Web site. For some, that means adding a special download to the site that’s not available anywhere; for others, it means adding videos, podcasts, or some other element that’s completely unique. Whatever your draw is, keep it unique and fresh. A podcast or video can be effective for a few days, but after a while, it loses its effectiveness and needs to be replaced with something new.
When you have an intricate linking strategy in place (one that leads to other sites of interest and back to you from other sites), you start seeing the results of the strategy — more traffic. The linking strategy takes a little time to create, but it’s well worth the effort.
One of the easiest ways to begin building a linking strategy is to contact the owners of Web sites that you like and ask them for a reciprocal link. Reciprocal links are when you put a link to that site on your page in exchange for a link back to your Web site. Reciprocal linking strategies are very common on the Web.
Another way to get people to link to you is to offer something completely unique on your Web site. For some, that means adding a special download to the site that’s not available anywhere; for others, it means adding videos, podcasts, or some other element that’s completely unique. Whatever your draw is, keep it unique and fresh. A podcast or video can be effective for a few days, but after a while, it loses its effectiveness and needs to be replaced with something new.
When you have an intricate linking strategy in place (one that leads to other sites of interest and back to you from other sites), you start seeing the results of the strategy — more traffic. The linking strategy takes a little time to create, but it’s well worth the effort.
Dynamic Content
Everyone seems to be seeking the key to more Web site content. In today’s information-driven society, great, dynamic content is the key. People are usually online because they’re looking for something — relationships, information, products, or services. Content is the way they find what they’re looking for. Think about it. A decade or so ago, if you wanted to find information on anything, you had to go to the library or the bookstore to find that information. Today, finding what you seek is as close as your computer. Just open a Web browser, type a few words, and what you’re looking for is sitting right in front of you. Very little information can’t be found online these days. Here’s what makes one site better than another though. When I’m looking for information online, I click into and out of a site in the time it takes most people to take a sip of coffee. That’s because I know exactly what I’m looking for, and when I don’t see it, I move on to the next search result. When I do find what I’m looking for, though, I tend to stick around. I’ll read the article that brought me to the site and then I’ll click through all the articles that are linked to it, and I might even click some of the ads shown on the page if they seem interesting. When I’m done, I bookmark the page to come back later and see what’s new. That is what good content does for a Web site — it buys you time with your site visitors and it buys you return visits. If you don’t have content with that kind of stickiness, the first thing you can do to improve your Web site is to create that content. Just remember, don’t try buying it from a content broker — someone who commissions content from writers and then resells it to Web site or publication owners — if you really want something fresh and new because everyone else in your area is using the same content broker.
A Keyword By Any Other Name
It doesn’t matter what you call it, a keyword will always be . . . well, a key word or phrase around which your Web site content is centralized. A single word is sometimes not enough to narrow the possibilities for a Web site, which is why some keywords are actually keyword phrases or keyphrases. It’s the same concept — a centralized theme — just using more than one word. I use the term keyword generically to mean both keywords and keyphrases. Web crawlers are programs that travel around the Internet examining and categorizing Web pages by keyword. That’s how search engines, like Google, know to return your Web site when someone searches for a specific keyword or phrase. The crawler has already had a look-see and has placed your Web page into a category along with all the other sites on the Web that fit into that category. Keyword marketing, then, is using that keyword or phrase to market your Web site. Advertisements for a Web site, product, or service are designed using the keyword or keyphrase as the “foundation” for the ads. Then, when Internet users search for that keyword, the ads are displayed in the search results. Google then takes this process one step further by placing ads on Web pages that are built around — or optimized for — that keyword. So, whoever said a picture is worth a thousand words didn’t realize the Internet would come along
and reduce that value to just one or two — three at the most.
and reduce that value to just one or two — three at the most.
Optimizing Your Site for Search Engines
Search engine optimization is a lot like trying to catch the steam that you breathe on a old winter day. You can see it. You know it exists, but there’s no way to actually contain and quantify the steam. You can see the results of SEO and you can figure out how best to chieve it, but it’s still possible to do everything right and not achieve the ultimate goal — landing the very first listing on a search engine results page, or SERP. Good news though, you don’t necessarily want to be the very top listing on a SERP. Think about this — how often do you click the first search result and not go any farther? Even if you find exactly what you’re looking for on the first page you jump to, you still click through some of the other results just to make sure the first page isn’t lying to you. As a general rule, I go through the listings of about ten results pages, just to make sure I’m getting the best info. Admittedly, I may be a little more patient than your average searcher. Most people don’t go much deeper than the second page of results. Because you should probably be targeting your Web site to normal folks rather than obsessive-compulsive types like me, you want your Web site to fall somewhere on the first or second page of results. If it does, you’re fine — you can count your search marketing efforts a success, even if your site isn’t at the very tippy-top of the first SERP. Achieving that first- or second-page placement isn’t a sure thing — it requires a little effort on your part. You can take a number of steps to ensure a better search engine ranking — steps I get to in a bit — but the most important piece in your SEO puzzle involves the keywords on which your Web site is based. You do have keywords, right? If not, you need them. However, not just any keyword will do, which the next section makes clear.
Don’t Use Any Other Underhanded
Methods Click fraud is just one of the underhanded methods that some people use to increase their AdSense revenues. Whether you’re using click fraud or some other deceptive practice doesn’t matter though. If you’re trying to get the upper-hand on Google, you’ll probably fail. That doesn’t keep some people from recommending the wrong methods of increasing Web site traffic and therefore increasing AdSense revenues. What do these people care if you’re kicked out of the AdSense program? You getting kicked out doesn’t affect them at all. It’s much smarter to avoid anything that seems less than honest. I talk about some of the methods that you might see recommended — but that you should never try — in the list here:
*Cloaking: By putting one set of content in front of a search engine crawler and then presenting users with another set of content, cloaking deceives potential site visitors into believing they’re entering one type of site when in fact they’re entering another. Cloaking can apply to AdSense, too. If you’re using cloaking techniques, you could be baiting AdSense ads for extremely high-paying keywords, but the content on your site doesn’t relate to those keywords at all. Site visitors click into your site, but because they don’t find what they’re looking for, they often click the ads that are displayed instead. Cloaking is a bad practice that Google figures out very quickly. When they do, you pay the price for your deception — as in, kiss your membership in the AdSense program goodbye.
* Duplicate content: No one wants to see the same boring stuff all over again — just like no one wants to watch reruns on TV — which is why I’m always recommending that you use as much unique, fresh content as you can generate, rather than loading up your site with content found elsewhere. What makes duplicate content so troublesome for AdSense is that if dozens of sites all carry the same content, a limited number of relevant ads can be shown on those sites. Duplicate content can also indicate that a Web site isn’t regularly updated, meaning that it won’t have as much traffic as a site that maintains dynamic content. Google wants AdSense (and AdWords) to be successful. So, naturally, the more diverse the sites are within a topic, the more ads that can be shown. Although duplicate content probably won’t get you banned from AdSense, it certainly reduces the effectiveness of your site and value of the ads that are shown on the site. You know what that means: less revenue.
* Hidden text: This is yet another “helpful hint” you may have suggested to you in the context of improving the AdSense ads that appear on your site. Hidden text involves text that, while present on your site, is colored the same as the background so that it blends into the site and isn’t seen by site visitors — only Web crawlers can read the text. Most of the time, hidden text is used to target a specific keyword that’s unrelated to the actual content of the site. People use this tactic to draw ads for higher-paying keywords because these ads are likely to pay better than the ads that appear based on the actual content that the visitor sees. The problem here is that the ads that can be influenced by hidden text aren’t likely to be as relevant to your site visitors, which means that they’re likely to get clicked less. That means a reduction in your revenue volume, even if the payment-per-click is higher. In the end, hidden text doesn’t work because it’s usually more effective to have more clicks at a slightly lower payout than it is to have fewer clicks at a higher payout. Having relevant ads also means that your site will be more useful to your visitors, making it more likely that they’ll come back in the future and click your ads again.
* Spreading malware: Malware involves applications that are created specifically for some malicious intent. These days, most malware is created to help the process of identity theft. It’s not at all uncommon for criminals to pay Web site owners to spread malware, even though it’s not exactly a nice thing to do. If you’re distributing that malware on your Web site, Google wants no part of your activities. Besides, spreading malware is illegal, and the pay-off could be jail time. Is it really worth the risk?
* Using false tactics: Any kind of false tactics that you might employ to trick users into clicking your AdSense ads is forbidden. I know, when you’re looking at click revenues of pennies a day, a lot of different strategies look appealing — especially if they increase the amount of money that you’re making. Just remember, it’s only more profitable if it helps you to build a longterm AdSense revenue stream. If not, and if it seems even the slightest bit out of line, don’t do it. Any risk to your good standing with AdSense means that you could lose whatever revenue stream you’ve legitimately created.
*Cloaking: By putting one set of content in front of a search engine crawler and then presenting users with another set of content, cloaking deceives potential site visitors into believing they’re entering one type of site when in fact they’re entering another. Cloaking can apply to AdSense, too. If you’re using cloaking techniques, you could be baiting AdSense ads for extremely high-paying keywords, but the content on your site doesn’t relate to those keywords at all. Site visitors click into your site, but because they don’t find what they’re looking for, they often click the ads that are displayed instead. Cloaking is a bad practice that Google figures out very quickly. When they do, you pay the price for your deception — as in, kiss your membership in the AdSense program goodbye.
* Duplicate content: No one wants to see the same boring stuff all over again — just like no one wants to watch reruns on TV — which is why I’m always recommending that you use as much unique, fresh content as you can generate, rather than loading up your site with content found elsewhere. What makes duplicate content so troublesome for AdSense is that if dozens of sites all carry the same content, a limited number of relevant ads can be shown on those sites. Duplicate content can also indicate that a Web site isn’t regularly updated, meaning that it won’t have as much traffic as a site that maintains dynamic content. Google wants AdSense (and AdWords) to be successful. So, naturally, the more diverse the sites are within a topic, the more ads that can be shown. Although duplicate content probably won’t get you banned from AdSense, it certainly reduces the effectiveness of your site and value of the ads that are shown on the site. You know what that means: less revenue.
* Hidden text: This is yet another “helpful hint” you may have suggested to you in the context of improving the AdSense ads that appear on your site. Hidden text involves text that, while present on your site, is colored the same as the background so that it blends into the site and isn’t seen by site visitors — only Web crawlers can read the text. Most of the time, hidden text is used to target a specific keyword that’s unrelated to the actual content of the site. People use this tactic to draw ads for higher-paying keywords because these ads are likely to pay better than the ads that appear based on the actual content that the visitor sees. The problem here is that the ads that can be influenced by hidden text aren’t likely to be as relevant to your site visitors, which means that they’re likely to get clicked less. That means a reduction in your revenue volume, even if the payment-per-click is higher. In the end, hidden text doesn’t work because it’s usually more effective to have more clicks at a slightly lower payout than it is to have fewer clicks at a higher payout. Having relevant ads also means that your site will be more useful to your visitors, making it more likely that they’ll come back in the future and click your ads again.
* Spreading malware: Malware involves applications that are created specifically for some malicious intent. These days, most malware is created to help the process of identity theft. It’s not at all uncommon for criminals to pay Web site owners to spread malware, even though it’s not exactly a nice thing to do. If you’re distributing that malware on your Web site, Google wants no part of your activities. Besides, spreading malware is illegal, and the pay-off could be jail time. Is it really worth the risk?
* Using false tactics: Any kind of false tactics that you might employ to trick users into clicking your AdSense ads is forbidden. I know, when you’re looking at click revenues of pennies a day, a lot of different strategies look appealing — especially if they increase the amount of money that you’re making. Just remember, it’s only more profitable if it helps you to build a longterm AdSense revenue stream. If not, and if it seems even the slightest bit out of line, don’t do it. Any risk to your good standing with AdSense means that you could lose whatever revenue stream you’ve legitimately created.
Don’t Pay Others to Click Your Ads
Here’s another one that falls into the same category as not using clickbots or holding clicking contests. Don’t pay other people to click your ads. These kinds of programs are sometimes billed as affiliate programs. People who put them together offer a portion of their revenues to a person or group of people who in turn click their AdSense ads. That’s all great, and it might even work for a little while, but eventually someone will squeal or Google will catch on. The penalties for falsely inflating your AdSense revenues can be stiff. You can (of course) possibly lose your AdSense privileges, but there’s a darker side to click fraud if you get caught with your hand deep enough in the cookie jar. Google has been known to prosecute people who commit click fraud, especially in cases that are considered extreme. The best strategy for increasing your AdSense revenue and maintaining that revenue long-term is to do it by-the-book. Use the strategies I talk about in this book — all the chapters include some kind of strategy that should help you increase your revenues — and avoid anything that can get you into hot water with Google. Because you’ve gone about building your AdSense business the right way, you’ll continue to see returns on your AdSense efforts for a long time to come.
Don’t Hold Clicking Contests
Here’s another facet of click fraud. Clicking contests are conducted when someone who publishes AdSense ads creates a contest for which site visitors must click an ad to qualify. The contest is usually monitored with a secondary script that the Web site owner creates. This artificially inflates the number of clicks that you receive on your AdSense ads, driving up the revenues that your site generates. This is bad for two reasons. First, you’re creating an artificial bump in revenues. That means to maintain that level of revenue, you have to come up with increasingly creative ways to get people to click your AdSense ads until you’ve reached the point of outright fraud. Never good. Second, artificially inflating the number of times that someone clicks one of your ads causes the system to be skewed on the Google side, too. The advertisers have to pay more for advertising. Even more troublesome though is that your site could be taken as a site that generates a lot of traffic and so might benefit from a cost-per-impression ad. Great news for you if you have a ton of traffic, but if you don’t, you could end up on the losing end of that proposition. Being limited to cost-per-impression ads also means that the advertisers that are specifically targeting your site lose out. In turn, Google loses out on potential revenues. Now, you may not give a flying flip about the other people and companies in the mix, but you should care that if you get caught using this kind of tactic to increase your AdSense revenues, you’ll lose your AdSense privileges
Don’t Get Banned for Taboo Content
Taboo content — content that Google’s deemed inappropriate for all audiences — is another way to end up on the bad side of AdSense. Examples include content that refers to
Certain weapons, including guns
Illegal drugs
Alcohol
Tobacco
Pornography
Designer knock-offs
If your Web site contains these types of content, AdSense doesn’t want ads displayed on it for one simple reason — image. Google, AdWords, AdSense, and all the other arms of Google have an image to uphold. Placing ads for goods or services on inappropriate sites isn’t the way to do that. Google has to screen some of the Web sites on which AdSense ads will appear. If you have a site that’s likely to be offensive to a large number of people because it contains any of the content listed earlier, AdSense denies your request to put ads there. Some folks think it’s smart to put the ads on their site and then later change the site and add disagreeable content to it — bad move. If you’re using AdSense and the crawler finds this type of content on your site, you’re asked to remove the content, and if you don’t, you can be banned from the program. If your site contains any of the topics listed in this section, you might want to look to other affiliate and advertising programs for ways to generate a revenue stream..
Certain weapons, including guns
Illegal drugs
Alcohol
Tobacco
Pornography
Designer knock-offs
If your Web site contains these types of content, AdSense doesn’t want ads displayed on it for one simple reason — image. Google, AdWords, AdSense, and all the other arms of Google have an image to uphold. Placing ads for goods or services on inappropriate sites isn’t the way to do that. Google has to screen some of the Web sites on which AdSense ads will appear. If you have a site that’s likely to be offensive to a large number of people because it contains any of the content listed earlier, AdSense denies your request to put ads there. Some folks think it’s smart to put the ads on their site and then later change the site and add disagreeable content to it — bad move. If you’re using AdSense and the crawler finds this type of content on your site, you’re asked to remove the content, and if you don’t, you can be banned from the program. If your site contains any of the topics listed in this section, you might want to look to other affiliate and advertising programs for ways to generate a revenue stream..
Don’t Use Clickbots
Remember click fraud from a few paragraphs ago? Clickbots are another way to commit click fraud. A clickbot is a script or program that’s designed to click the ads on your page, and they’re readily available on the Web, usually inexpensively. Just because clickbots are there doesn’t mean you should use them, though. Clickbots do the same thing that you’d do if you were clicking your own ads, except on a much larger scale. They inflate the revenue that’s generated without increasing the interest in the product or service that’s being advertised. Now, a common misconception is that people only use clickbots to click their own ads — not true. Some people have been caught using clickbots to click other people’s ads, too. These people are usually AdWords advertisers who are trying to push their competition out of the way. See, each time someone clicks an ad, it costs the advertiser a set amount of money. A clickbot can click an ad dozens, hundreds, or even thousands of times, driving up the cost of the ad. This can affect how many times an ad is shown in a given period of time, and it can also cost an advertiser a large amount of money. After the budget limit is reached, that advertiser is out of the way until the next billing cycle, allowing the next highest bidders to have their ads shown more often. Clickbots form a vicious cycle that can be very costly for the person or company that falls victim to this type of click fraud. If you’re the one committing it, both AdSense and AdWords will ban you from their programs
Don’t Change the AdSense Code
This one is right up there with the AdSense Don’t in the preceding section. Don’t change the AdSense code. Google takes creating AdSense code very seriously. Although a program generates the code for your Web site, that program is constantly tweaked and improved (just like everything Google). The code AdSense generates for you is exactly what Google needs to provide the ads that will appear on your Web page as well as to track the results to those ads, which are important factors. Keep in mind that AdSense works only because AdWords works. The only way to prove that either one of them works is in the tracking that Google does. For that tracking to be accurate, the code provided to make ads appear on your Web site must remain intact, as written. The only exceptions to this are changing style elements of the code, such as colors, and that should be done only with the AdSense code generator. If you create an ad and then re-design your site to have different colors, you can always go back to AdSense and edit the ad that you’ve created. If you’re thinking of messing with anything that’s not style related, however, don’t — it’s just not worth the grief that you get. What is that grief? Say it with me: Getting banned from the AdSense program.
Don’t Click Your Own Ads
I know it sounds crazy, but some people do hide their ads. What they do is hide the text of the ad, leaving only the URL visible in an attempt to make visitors think that the URL is part of a list of links or a blog roll — the list of links to other blogs that you (as a blog owner) recommend. Do I need to tell you that Google frowns on this practice? You might think hiding the nature of your links sounds like a great idea, especially in the context of blending your ads into your Web pages as much as possible, but it’s not. Don’t be fooled if someone tells you she’s done this and it worked well for her. If you try it and Google catches any indications that you’re doing something deceptive like this, you’ll be banned from the AdSense program. What’s more, you could also be excluded from search results generated by the Google search engine. If you intend to show AdSense ads on your Web site, let them be seen. You can blend them with the other text on the page or even make the backgrounds the same color as your page background. Don’t hide the text leaving only the link visible. It might garner you a few clicks in the beginning, but the end results could be disastrous. Don’t Click Your Own Ads Of all the no-nos you hear about AdSense, this is the most important one. Don’t click your own ads. Clicking your own ads might seem like just the thing to do. After all, you don’t want ads on your site that you don’t know where they lead, and it wouldn’t hurt to bump your income just a touch. Hold it just a minute! That’s completely the wrong way to think about it. If everyone could just click their own ads and run up their profits, life would indeed be grand, but clicking your own ads is a form of click fraud. Click fraud is when you fraudulently drive up the number of ad clicks from people (yourself included) who aren’t actually interested in whatever the ad promises. See, AdSense only works if AdWords works, and AdWords only works if people are truly interested in the ads that AdWords users create. AdWords users place their ads for people to see, and Web site owners who use AdSense then publish the ads for their Web site visitors to view and (hopefully) click. If no one clicks the ads, AdWords users aren’t charged a fee for placing the ad and AdSense users aren’t paid for placing the ads. If someone does click through the ads but never makes a purchase or completes a transaction with the advertiser, advertisers will quit using AdWords and people like you who want to make money from showing ads will have no ads to display. Make sense? When you click your own ads, you’re not usually interested in the content of the ad. That said, I admit that I’ve clicked one of my own ads because I truly was interested in what it was advertising. Of course, I realized my mistake almost instantly, and I never clicked one again. If I see an ad I’m interested in, I go directly to the URL that’s provided. I understand that you probably want to know where your ads lead. I don’t blame you, and neither does Google. That’s why there are tools, such as the AdSense preview tool — the AdSense extension for Firefox that lets you preview how ads appear on your page and where those ads lead to. The AdSense preview tool is a free tool, and when you use it as directed, you can click the ads on your own pages without fear of repercussions. What repercussions you might ask? Getting banned from AdSense, of course!
Don’t Hide Your Ads
I know it sounds crazy, but some people do hide their ads. What they do is hide the text of the ad, leaving only the URL visible in an attempt to make visitors think that the URL is part of a list of links or a blog roll — the list of links to other blogs that you (as a blog owner) recommend. Do I need to tell you that Google frowns on this practice? You might think hiding the nature of your links sounds like a great idea, especially in the context of blending your ads into your Web pages as much as possible, but it’s not. Don’t be fooled if someone tells you she’s done this and it worked well for her. If you try it and Google catches any indications that you’re doing something deceptive like this, you’ll be banned from the AdSense program. What’s more, you could also be excluded from search results generated by the Google search engine. If you intend to show AdSense ads on your Web site, let them be seen. You can blend them with the other text on the page or even make the backgrounds the same color as your page background. Don’t hide the text leaving only the link visible. It might garner you a few clicks in the beginning, but the end results could be disastrous.
Don’t Cut Corners
This rule is sort of a fall-back to don’t build your site for AdSense. When you cut corners on your site, you take out all the elements that make people want to visit the site. For example, cutting a corner would be using the same tired articles that many other Web site owners are also using. Don’t do it. Users quickly figure out that your site doesn’t contain quality content, and they’ll move on to the next site. Instead, take your time to create the best possible Web site to meet the need your site was designed to meet. If you’re peddling information about kangaroo farms, be the most comprehensive site on the Web about the topic. If you’re selling pogo sticks, not only should you include a variety of different models, but you should also include information that’s of value to your customers, including how to care for the pogo stick, what types of tournaments there might be, what associations there are, and what kind of creative activities involve pogo sticks. Give your visitors everything they’re looking for. This creates return visitors and great word-of-mouth traffic (or buzz), which work together to increase the amount of exposure for your AdSense ads. The more times people look at those ads, the more likely they are to click them and increase your revenue stream.
Don’t Build Your Web Site for AdSense
If I’ve said it once, I’ve said it a dozen times in this book: Don’t build your Web site for AdSense. AdSense is about getting advertisements in front of users. Google has to get those ads out there because the advertisers that are using AdWords — the advertising arm of Google, where advertisers can place their ads to be shown on Web sites like yours — are paying the company to do so. If you build your Web site exclusively for AdSense, the only thing that sees the ads is the crawler that periodically takes stock of your pages. Build your site for actual, real, live visitors instead. You know, those people sitting on the other side of the computer screen? They play with the keyboard and mouse, and they’re looking for something that they hope to find on your Web site. They’re visitors, and they’re your site’s target. The more specific the type of visitor, the better. When you build your site for visitors, you have to put serious thought into how the visitor will use the site. Think about what draws him to your site first. If he’s searching for information or products, what keywords will he use to search? If he’s randomly typing in a Web address, what address will he use? After you get the user to your site, the next consideration is what he’ll do while he’s there. This is where your AdSense considerations come into play, because when the user’s on the site, you want AdSense to be a natural part of the site for him. Only when you build a site this way — for the visitor first and foremost — will you find that you have success with AdSense. When you build the site exclusively for AdSense, you’re also in the position of being banned from the AdSense program. Google wants visitors to click ads. Your job, as someone who publishes AdSense ads, is to ensure that AdSense ads are displayed to as many potential clicks — that would be visitors — as ossible. That means putting visitors first, always.
Friday, October 2, 2009
Creating Your First Set of Ads
You created your account, waited, and were approved. Now AdSense is active. Now you can fill that blank space on your Web site with money-generating ads. But first you have to set up your ads. Log in to your new AdSense account by using the username and password that you set up during the registration process. The page that appears at login is the Reports tab (AdSense always opens to this), which features a quick overview of your earnings and the reports that are available for AdSense. Because you don’t have any data to be reported yet, you’ll have a big, fat zero on that page, much like the one shown in Figure 2-6. If you want to change that big fat zero into something a bit more lucrative, you need to set up a few ad blocks. Here’s how:
1. If you haven’t already done so, log in to your AdSense account.
2. Click the AdSense Setup tab, immediately to the right of the Reports tab.
Figure 2-6:
Figure 2-7
3. On this page, select the type of ad block you want to set up. For this example, go ahead and select AdSense for Content. The other options are covered in later chapters. The page that appears is the first step in the Ad Wizard, which walks you through setting up your ad. If you prefer a single-page form instead of using the wizard, click the wizard’s Single Page link. The information you’re asked to enter is the same, but on the single-page form, you just scroll down the page instead of clicking a Continue button.
4. Choose your ad type and click Continue.
Your choices here are
• Ad Units: A graphical text box (as shown in Figure 2-8) inside of which linked ads are displayed.
• Link Units: A set of linked keywords (as shown in Figure 2-9) that lead to advertisers’ pages.
Just to keep it simple for now, select Ad Unit.
5. In the new page that appears, choose the size of ad you want to have appear on your Web site. Google offers a variety of different shapes, sizes, and types of ad formats. The format that works best for you depends on the space you have available, the content of your Web site, and the design of the page on which the ad appears. For now, select 234 x 60 Half Banner from the Format drop-down menu.
6. On the same page, choose a color scheme for your ad. Google has several pre-made color schemes available in the drop-down list to the right, or you have the option to specify border, title, background, text, and URL colors by hexadecimal number. This is useful if you know the exact hexadecimal numbers of your Web page design and want to match them. For your purposes, select Seaside from the drop-down list.
7. Still on the same page, choose Slightly Rounded Corners from the Corner Styles drop-down list. The other options available here are Squared Corners or Very Rounded Corners. Visually, each has a different appeal to people in different situations and on different Web sites.
8. For the last option on the page, choose Show Public Service Ads from the drop-down list and click Continue. What’s this about public service ads? Well, Google shows public service ads when your site is so new that it can’t be properly populated with paid ads and when your site content doesn’t match ad content. You can choose to have these ads displayed, to have ads from another service displayed, or to have a solid color displayed as a placeholder if either of these situations applies.
9. In the new page that appears, click Continue. This page of the wizard gives you the option to assign the ad to a channel, but you have not yet set up channels.
10. In the new (and final) page that appears, enter a name for your ad unit in the appropriate field and then click the Save and Get Code button. When the page appears, a default name is already filled into the Name text box. I recommend renaming the ad unit something useful, but if you want to leave the default name, that’s fine. The page shown in Figure 2-10 appears with the code for your ad unit.
11. Copy the code provided by AdSense and paste it into the HTML code of your Web site. How you access your HTML code depends on how you got your code in the first place. If you’re using an HTML Editor/Web Page Creation program to design your Web site, you may need to dig around the menus to find out how to get the raw HTML code on-screen. If you’re writing your code from scratch, though, all you need to do is pull up the Web site code and paste the ad code into the spot on which you want AdSense ads to appear. Creating the ad for your Web site is an easy process. Getting it to appear on the right spot on your Web site might be a little bit like landing a jumbo jet in the median of the New Jersey Turnpike. It’ll take a little practice, and in the beginning, it could get a little hairy.
Figure 2-10:
1. If you haven’t already done so, log in to your AdSense account.
2. Click the AdSense Setup tab, immediately to the right of the Reports tab.
Figure 2-6:
Figure 2-7
3. On this page, select the type of ad block you want to set up. For this example, go ahead and select AdSense for Content. The other options are covered in later chapters. The page that appears is the first step in the Ad Wizard, which walks you through setting up your ad. If you prefer a single-page form instead of using the wizard, click the wizard’s Single Page link. The information you’re asked to enter is the same, but on the single-page form, you just scroll down the page instead of clicking a Continue button.
4. Choose your ad type and click Continue.
Your choices here are
• Ad Units: A graphical text box (as shown in Figure 2-8) inside of which linked ads are displayed.
• Link Units: A set of linked keywords (as shown in Figure 2-9) that lead to advertisers’ pages.
Just to keep it simple for now, select Ad Unit.
5. In the new page that appears, choose the size of ad you want to have appear on your Web site. Google offers a variety of different shapes, sizes, and types of ad formats. The format that works best for you depends on the space you have available, the content of your Web site, and the design of the page on which the ad appears. For now, select 234 x 60 Half Banner from the Format drop-down menu.
6. On the same page, choose a color scheme for your ad. Google has several pre-made color schemes available in the drop-down list to the right, or you have the option to specify border, title, background, text, and URL colors by hexadecimal number. This is useful if you know the exact hexadecimal numbers of your Web page design and want to match them. For your purposes, select Seaside from the drop-down list.
7. Still on the same page, choose Slightly Rounded Corners from the Corner Styles drop-down list. The other options available here are Squared Corners or Very Rounded Corners. Visually, each has a different appeal to people in different situations and on different Web sites.
8. For the last option on the page, choose Show Public Service Ads from the drop-down list and click Continue. What’s this about public service ads? Well, Google shows public service ads when your site is so new that it can’t be properly populated with paid ads and when your site content doesn’t match ad content. You can choose to have these ads displayed, to have ads from another service displayed, or to have a solid color displayed as a placeholder if either of these situations applies.
9. In the new page that appears, click Continue. This page of the wizard gives you the option to assign the ad to a channel, but you have not yet set up channels.
10. In the new (and final) page that appears, enter a name for your ad unit in the appropriate field and then click the Save and Get Code button. When the page appears, a default name is already filled into the Name text box. I recommend renaming the ad unit something useful, but if you want to leave the default name, that’s fine. The page shown in Figure 2-10 appears with the code for your ad unit.
11. Copy the code provided by AdSense and paste it into the HTML code of your Web site. How you access your HTML code depends on how you got your code in the first place. If you’re using an HTML Editor/Web Page Creation program to design your Web site, you may need to dig around the menus to find out how to get the raw HTML code on-screen. If you’re writing your code from scratch, though, all you need to do is pull up the Web site code and paste the ad code into the spot on which you want AdSense ads to appear. Creating the ad for your Web site is an easy process. Getting it to appear on the right spot on your Web site might be a little bit like landing a jumbo jet in the median of the New Jersey Turnpike. It’ll take a little practice, and in the beginning, it could get a little hairy.
Figure 2-10:
How to Earn money using Adsense
The best way of earn money from internet is Google Adsense. For this you must need an own website. Your website has rich content or information or data and a lot of visitors. (To create a website contact: 01913979294) Now you make an account in Google Adsense. To create an account following our Setting Up for AdSense post. Then you collect Adsense Advertise code from your Adsense Account and copy-paste in your website. If visitors are see this add willingly then you get dollar and when your account full of 100 dollar then you can withdraw this money by check. This check will come to your home address.
Setting Up for AdSense
If you have a Google account that you want to use when you set up your AdSense ccount, here are the steps for setting up the account: 1. Point your browser to the AdSense Web site at www.adsense.com.2. Click the Sign Up Now button
Figure 2-1:
3. Fill in the requested information on the form that appears (shown in Figure 2-2) and then click the Submit Information button. The information you’ll be requested to enter includes
• Your Web site URL: Google will check the site to ensure it’s appropriate for ads to be displayed.
• Your Web site language: To ensure that AdSense is available to your site visitors and that any ads placed are properly targeted to the main language of your site.
• Type of account: Use this drop-down menu to select whether you’re creating a personal account or a business account. (If the account is for you, it’s personal, and if you plan to use it as part of a business that you own, it’s a business account.)
• Country or territory: You do know where you live, don’t you?
• The payee name: This is the name under which you want your payments issued. If you’re creating a personal account, it should be your personal name. If you’re creating a business account, it’s best to use the business name, but you can also use your personal
name if you prefer. Payments are made electronically or by check, but you set that information up after you’ve created your AdSense account, so for now all you need to know is to whom and where payments should be sent.
• Address and telephone number: Use the address where you would like to have your payments sent, and be sure to include a working telephone number in case the good people at AdSense need to contact you concerning payments. You also need to select the I Agree that I Can Receive Checks Made Out to the Payee Name I Have Listed Above check box. This just ensures that you’re aware that the name you have selected in the Payee Name portion of the form is the name your checks will be made out to.
• Email preferences: If you want to receive the AdSense newsletterand surveys about AdSense, place a check mark in the In Addition, Send Me Periodic Newsletters with Tips and Best Practices and Occasional Surveys To Help Google Improve AdSense check box.
• Who referred you: Use the drop-down menu provided to tell Google how you heard about AdSense. This information is likely used to help them effectively market the AdSense service.
• Agree to AdSense program policies: The last part of the form is where you register your agreement or disagreement with the AdSense program policies. Be sure to read these policies completely (a link to them is provided on the form). If you don’t agree to the program’s policies, you will not be approved for an AdSense account. Two of the four check boxes on this list are the most important points in the program policies. The third check box is your agreement (if you agree) and the fourth check box is just confirmation
that you don’t already have an AdSense account. (You’re only allowed to have one, so don’t try registering another because it will be refused.) All four of these check boxes must be selected. Don’t blow off the Policies section. You need to read the policies and
make sure you understand them because Google strictly requires that publishers (AdSense users) adhere to these policies. Slip up, and Google will strip your AdSense capabilities so fast you’ll wonder if there’s some capability-stripping super power out there that you’ve never heard of.
4. In the new page that appears, confirm your payment information, and then choose either the I Have an Email Address and Password (Google Account) option or the I Do Not Use These Other Services option. If you select the first option, you can jump right to the next section. If you select the second option, a new form appears, as shown in Figure 2-3.
5a. If you select the second option, choose a new e-mail address for the account, designate and confirm a password for the account, and then enter the verification word. When you’re finished, click Continue. A Gmail account will be created for you, using the e-mail address you select.
Figure 2-2:
5b. If you choose the I Have an Email Address and Password (Google Account) option, then you have to choose one of the other two options on the page: I’d Like to Use My Existing Google Account for AdSense or I’d Like to Choose a New Login Name and Password Just for AdSense. If you choose to use your existing Google account for AdSense, a form like the one shown in Figure 2-4 appears. Enter your active e-mail address and password and click Continue.
Figure 2-3:
The other option you have is to set up a new login name and password just for AdSense. If you select that option, a form like the one shown in Figure 2-5 appears. Create a new e-mail address for your username, add a password (and confirm it), and then enter the verification word and click Continue.
6. Wait. First you have to wait for an e-mail confirmation from AdSense. That should arrive in your e-mail Inbox within a matter of minutes. After you’ve confirmed your e-mail address, you have to wait a little longer for approval of your account. But don’t wait too long. Google should only take a few days to approve or deny your application for an
AdSense account.
Figure 2-4:
One question you may have is whether you really need a Gmail address to complete the AdSense application. The answer is no. I can sing the praises of Gmail — Google’s Web mail program. I’ve had an account since the program was in beta testing, and it’s the best Web-based e-mail program you’ll find. But it’s not necessary to have one. Any e-mail address will suffice. Just be sure it’s an e-mail address that you have access to because that’s where Google sends your communications from AdSense, and you must be able to access those communications to verify your account.
Figure 2-5:
Figure 2-1:
3. Fill in the requested information on the form that appears (shown in Figure 2-2) and then click the Submit Information button. The information you’ll be requested to enter includes
• Your Web site URL: Google will check the site to ensure it’s appropriate for ads to be displayed.
• Your Web site language: To ensure that AdSense is available to your site visitors and that any ads placed are properly targeted to the main language of your site.
• Type of account: Use this drop-down menu to select whether you’re creating a personal account or a business account. (If the account is for you, it’s personal, and if you plan to use it as part of a business that you own, it’s a business account.)
• Country or territory: You do know where you live, don’t you?
• The payee name: This is the name under which you want your payments issued. If you’re creating a personal account, it should be your personal name. If you’re creating a business account, it’s best to use the business name, but you can also use your personal
name if you prefer. Payments are made electronically or by check, but you set that information up after you’ve created your AdSense account, so for now all you need to know is to whom and where payments should be sent.
• Address and telephone number: Use the address where you would like to have your payments sent, and be sure to include a working telephone number in case the good people at AdSense need to contact you concerning payments. You also need to select the I Agree that I Can Receive Checks Made Out to the Payee Name I Have Listed Above check box. This just ensures that you’re aware that the name you have selected in the Payee Name portion of the form is the name your checks will be made out to.
• Email preferences: If you want to receive the AdSense newsletterand surveys about AdSense, place a check mark in the In Addition, Send Me Periodic Newsletters with Tips and Best Practices and Occasional Surveys To Help Google Improve AdSense check box.
• Who referred you: Use the drop-down menu provided to tell Google how you heard about AdSense. This information is likely used to help them effectively market the AdSense service.
• Agree to AdSense program policies: The last part of the form is where you register your agreement or disagreement with the AdSense program policies. Be sure to read these policies completely (a link to them is provided on the form). If you don’t agree to the program’s policies, you will not be approved for an AdSense account. Two of the four check boxes on this list are the most important points in the program policies. The third check box is your agreement (if you agree) and the fourth check box is just confirmation
that you don’t already have an AdSense account. (You’re only allowed to have one, so don’t try registering another because it will be refused.) All four of these check boxes must be selected. Don’t blow off the Policies section. You need to read the policies and
make sure you understand them because Google strictly requires that publishers (AdSense users) adhere to these policies. Slip up, and Google will strip your AdSense capabilities so fast you’ll wonder if there’s some capability-stripping super power out there that you’ve never heard of.
4. In the new page that appears, confirm your payment information, and then choose either the I Have an Email Address and Password (Google Account) option or the I Do Not Use These Other Services option. If you select the first option, you can jump right to the next section. If you select the second option, a new form appears, as shown in Figure 2-3.
5a. If you select the second option, choose a new e-mail address for the account, designate and confirm a password for the account, and then enter the verification word. When you’re finished, click Continue. A Gmail account will be created for you, using the e-mail address you select.
Figure 2-2:
5b. If you choose the I Have an Email Address and Password (Google Account) option, then you have to choose one of the other two options on the page: I’d Like to Use My Existing Google Account for AdSense or I’d Like to Choose a New Login Name and Password Just for AdSense. If you choose to use your existing Google account for AdSense, a form like the one shown in Figure 2-4 appears. Enter your active e-mail address and password and click Continue.
Figure 2-3:
The other option you have is to set up a new login name and password just for AdSense. If you select that option, a form like the one shown in Figure 2-5 appears. Create a new e-mail address for your username, add a password (and confirm it), and then enter the verification word and click Continue.
6. Wait. First you have to wait for an e-mail confirmation from AdSense. That should arrive in your e-mail Inbox within a matter of minutes. After you’ve confirmed your e-mail address, you have to wait a little longer for approval of your account. But don’t wait too long. Google should only take a few days to approve or deny your application for an
AdSense account.
Figure 2-4:
One question you may have is whether you really need a Gmail address to complete the AdSense application. The answer is no. I can sing the praises of Gmail — Google’s Web mail program. I’ve had an account since the program was in beta testing, and it’s the best Web-based e-mail program you’ll find. But it’s not necessary to have one. Any e-mail address will suffice. Just be sure it’s an e-mail address that you have access to because that’s where Google sends your communications from AdSense, and you must be able to access those communications to verify your account.
Figure 2-5:
Thursday, October 1, 2009
Can I have more than one AdSense account?
Having more than one account might seem like a good idea in certain situations. For example, if you run multiple Web sites, you might want to have a different AdSense account for each of those sites. Google doesn’t think that’s such a great idea. You’re limited to a single AdSense account per payee. You can differentiate between ads on your various Web sites with the channels that I mention earlier in the preceding section, but having two accounts is a no-no. Google’s very sensitive about the ways in which publishers use AdSense capabilities. Reading through the AdSense program policies before you even being to set AdSense up for your Web site is a very good idea. Google won’t think twice about banning policy violators from using AdSense.
Can I use AdSense on more than one Web site?
Sure you can, and here are a couple ways to do it. First, you can use the same AdSense code on all your sites, and the metrics — the tracking measurements, like number of clicks and payment for clicks — are all collected in the same report with no way to differentiate the Web site. The other way you can track multiple sites (or even different pages within the same site) is to use Google channels. Channels simply allow you to track different sites or pages on a site by using code that’s written to indicate each separate channel you set up.
Can I control ad content?
No one wants ads from their competitors on their Web site. Even if you’re not selling anything from your site, it’s likely that some ads you just don’t want shown on your site. Fortunately, Google’s made it possible to exclude some companies from showing their ads on your site. It’s not too difficult to do; simply ad your competitors’ URLs (Uniform Resource Locator, the Web address) to your ad filters, and the competition is then blocked from advertising on your site.
What kind of ads will show on my Web site?
The advertising kind. Okay. All jokes aside, the ads that show on your site are determined by the content of your site. Google uses a search algorithm to determine what ads are best suited for your site — an algorithm that’s quite similar to the one Google uses when you run a search query from the Google search pages or through a Web site-based search box. That said, it’s possible that the ads that show on your site might have nothing at all to do with the content of the site. Here’s why: If your site content isn’t much focused, the lgorithm gets confused and isn’t sure which ads are appropriate. So, it makes its best uess, which may or may not be correct. The best way to ensure that the ads are highly relevant to your content is to have well-focused, keyword-rich content.
How much does AdSense cost?
Easy question, easier answer. AdSense doesn’t cost you a thing. Well, it doesn’t cost you a thing unless you consider the time that it takes to implement the ads on your Web site. But even this step isn’t overly time-consuming, so even labor costs should be minimal.
How much money can I make with AdSense?
There’s just no easy answer to this question. Well, okay, there’s an easy answer — it depends. But that easy answer isn’t really useful. The problem is that several measurements impact your daily revenue from AdSense ads, such as unique visits: A visitor is considered unique when she visits your Web site the first time during a given period of time. Depending on the metric — the measurement used to track visitors on your Web site — that’s used, a visitor might be considered unique the first time he visits your site in a 24-hour period, the first time in a week, or the first time in an hour. For AdSense, the unique visits measurement is used to help determine the click-thru rate for ads. Click-thru rate (CTR) is the number of people who click an ad and are taken to the Web page designated for the advertisement. This page is usually a larger, more colorful ad, the opening page of a Web site, or a page that displays more information about the product or service featured in the ad. Average click-through-rate (CTR): The CTR is the actual number of visitors who click through an ad on your Web site. This is important because you’re paid when users click your AdSense ads. Average cost-per-click (CPC): The CPC is the amount that advertisers pay each time someone clicks one of their ads. This number varies widely and is dependent upon the cost of the keyword to which an ad is related. For you, as an AdSense publisher, the CPC is the basis for how much you’re paid. Using these three measurements — measurements which are highly variable — you can estimate how much you could make based on some hypothetical numbers. For example, assume that your Web site gets 1,000 unique visits per day and that the average value of the ads that are displayed on your site each day is $.25 per click (that’s the CPC). Finally, assume that about 2 percent of your 1,000 visitors click through the ads on your site each day. Now, you have numbers that you can work with. With those hypothetical numbers in place, you can use this equation to estimate how much you might make from your AdSense ads on a given day. Using that equation and the hypothetical numbers I’ve defined, you could estimate that you’d make $5.00 per day, or $150.00 per month. Again, however, that’s assuming your numbers are exactly what I’ve defined here, and they probably won’t be — these are completely fictional numbers used solely for the purpose of example. Any change in those numbers — more or less visitors, higher or lower CTR, or more or less average CPC — results in different numbers. I can hear you wailing in frustration — “So what can I realistically expect to earn with AdSense?” I understand your desire for solid numbers, but the truth is, I can’t give you an exact figure. More accurately, I can tell you that if your site is well-targeted and has high traffic levels, you can expect to make pretty good money (at least enough to get a check every month). And if your site traffic is slower or your site isn’t as highly targeted, you might be lucky to make enough to pay for your Web site hosting each month. In an effort to keep costs down, Google doesn’t release payments until you’ve earned $100 or more in ad revenues. If you make less than $100 in a given month, your earnings will be held until you reach the $100 minimum. So, if you’re not making enough money, you’ll get your payment eventually, just not right away. Fortunately, there are ways to optimize your Web pages so that you get the most possible return on your AdSense ads. I cover those strategies throughout the rest of this book.
Understanding AdSense
AdSense is an advertising program that anyone who publishes a Web site can use to generate income for their Web site. But there’s one small condition — Google must approve your site before ads are shown on your site. A longer explanation is that AdSense is an ad-placement program that utilizes Google’s proprietary search capabilities to determine the best placement for ads that are purchased through the Google AdWords program. AdSense is contextual advertising, or ads that appear in the context of surrounding content. What this means for you is that AdSense ads are related to the content of the pages on which those ads appear. It sounds complicated, I know. And really it can be very complicated, but the bottom line is that with AdSense, you can place ads on your Web site that are targeted to the content of your site. So, if your site is about Chinese Crested dogs, ads for Web-based human resources applications don’t show on your site.
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