What kind of ads will show on my Web site?

The advertising kind. Okay. All jokes aside, the ads that show on your site are determined by the content of your site. Google uses a search algorithm to determine what ads are best suited for your site — an algorithm that’s quite similar to the one Google uses when you run a search query from the Google search pages or through a Web site-based search box. That said, it’s possible that the ads that show on your site might have nothing at all to do with the content of the site. Here’s why: If your site content isn’t much focused, the lgorithm gets confused and isn’t sure which ads are appropriate. So, it makes its best uess, which may or may not be correct. The best way to ensure that the ads are highly relevant to your content is to have well-focused, keyword-rich content.