Don’t Pay Others to Click Your Ads

Here’s another one that falls into the same category as not using clickbots or holding clicking contests. Don’t pay other people to click your ads. These kinds of programs are sometimes billed as affiliate programs. People who put them together offer a portion of their revenues to a person or group of people who in turn click their AdSense ads. That’s all great, and it might even work for a little while, but eventually someone will squeal or Google will catch on. The penalties for falsely inflating your AdSense revenues can be stiff. You can (of course) possibly lose your AdSense privileges, but there’s a darker side to click fraud if you get caught with your hand deep enough in the cookie jar. Google has been known to prosecute people who commit click fraud, especially in cases that are considered extreme. The best strategy for increasing your AdSense revenue and maintaining that revenue long-term is to do it by-the-book. Use the strategies I talk about in this book — all the chapters include some kind of strategy that should help you increase your revenues — and avoid anything that can get you into hot water with Google. Because you’ve gone about building your AdSense business the right way, you’ll continue to see returns on your AdSense efforts for a long time to come.